Blog.

Finding blue-chip accounts that can be converted into a loyal customer base can be hard. They often have complicated buying processes, and multiple checks and balances to satisfy, and can scrutinize who they do business with based on their value. And, for many companies, it’s often that one blue-chip account that can make the difference between a profitable, smooth-running operation and one that is just breaking even. Historically, an account-based marketing (ABM) strategy is what has been used to target and land these accounts. In this blog, we’ll explore this concept further along with five steps to get you started....