Philips, Lead Generation Campaigns
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Lead Generation Campaigns

Engagement Factory facilitates the campaign management process at Philips Lighting. We are responsible for the creation and management of campaigns focused on lead generation and lead nurturing. By developing fully automated campaign flows to facilitate the registration process for events and/or webinars, we ensure their marketing automation tool is used to its full potential and that the right message reaches the right audience, at the right time. We sent professional, consistent and brand compliant communication to various stakeholders, allowing us to segment members that can be used for new nurturing campaigns based on participation level: attendee, registrant, not showed up, not interested. These campaigns resulted in great conversion rates.

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Philips, Lead Generation Campaigns

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