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Life Cycle Asset Management

The campaigns for DLL Life Cycle Asset Management (LCAM) were designed to increase awareness of the external network, amongst relevant business audiences. In order to build a qualitative database in Oracle Eloqua we, together with DLL, designed several campaigns, such as “Realizing opportunities of a circular business model”.

As a result of the development of structured campaigns we were able to measure the di¬fferent sources of traffic, and to look at the conversion rate per source. The campaigns not only promoted awareness of DLL’s knowledge on this topic, but also resulted in a qualitative database in Oracle Eloqua, an increase in the follower base of DLL’s LinkedIn page, and ultimately qualitative leads were driven to their landings pages and company website.

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