Blog.

The 3 Fundamentals for Engagement Marketing People today have a commitment problem. You send them roses; if you lucky you get a “thank you” or an acknowledgement of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data driven marketer feeling desperate by all this rejection. Despite the amount of technology we have at our disposal, sometimes your customers and leads just don’t respond well, or stay around to fin...

Marketing Automation in Southern Africa- a software or strategy? It’s 2020, investment in marketing automation technology has nearly doubled since Engagement Factory in Southern Africa opened its doors in 2012. Adoption of automation technology is increasing at an alarming rate. Marketing Automation isn’t a thing of the future – it’s very much a part of the here and now – and we have been supporting our local and global clients approach their marketing plan with a strategic mindse...

5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes, customer experience is a choice that you, the marketer, must make. And with these five tips, an Amazon-level user experience is within your reach....

5 tips for the ultimate customer experience. Let’s face it, when it comes to customer experience, we all dream of being the Amazon of our field. Hang on to that dream. Your vision of creating truly world-class customer engagement for your company is not that far-fetched at all. It may seem daunting, no, impossible, at first. But with the following five steps, a bit of support and (a lot of) determination, you can do it! Every interaction that your customer has with your organisation, its product or its service shapes the customer experience. And it’s up to you to you determine how smooth, pleasant or delightful that interaction is. Yes,...

Meet your biggest competitor: status quo. The end goal of marketing and sales is generating business. Ideally, not just qualified leads or even sales-opportunities, but signed contracts. Turning leads into deals is a matter of switching 2 letters, if you’re playing Scrabble. However, in real-life there’s much more to it! Especially if you are unaware of your biggest competitor: status quo. According to The Sales Benchmark Index, 58 percent of deals in the sales pipeline end in ‘no...

Demand & lead generation. It is vital to understand the difference between Demand Generation and Lead Generation. WHY? Demand Generation is often interchanged with the concept of lead generation; however, there is a huge difference between these two very important concepts, namely the outcome. Thinking they are the same beast and having only a single marketing strategy can lead to failure! They are unique and therefore require separate approaches. Two sides of the same coin...