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Consumer Sentiment
How can we see it coming?
19 May 2022
3 minutes
3 lessons learned to improve your forecast accuracy on disrupting events Recently a lot of disruptive events, like the pandemic, have occurred which many of us, myself included, didn’t see coming. The cost of doing business shows a strong increase driven by the higher energy - and raw material -prices. Despite their advanced business intelligence, many businesses weren’t prepared, and are now facing unexpected challenges to overcome. Instead of asking ourselves “Why didn’t we see it coming?”, I would like us to challenge ourselves with the question of “How can we see it coming?”....
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