Blog.

As a marketer, do you need a CDP? Meet the author Stuart Ormiston is technologist with a background in Computer Science and Information systems. For his entire career, he has been supporting customers in enhancing their businesses using technology solutions like MAP, CRM and CDP. He is interested in CX, data, artificial intelligence, and crypto. As the marketing team manager tasked with designing a campaign for the next product launch, you may be feeling overwhelmed. With a looming deadline and the need for inspiration, you have five to ten excel sheets with client insights from different platforms open on your computer. The manual segmentation ahead of you may be daunting, but with a little effort and focus, you can create a successful campaign....

Engagement Factory is celebrating the anniversary of its incorporation into global data science and talent solutions company, Blend360. As a customer-centric engagement agency, Engagement Factory has enabled organizations of all sizes to boost their revenue through digital marketing. The merger with Blend360 has served to empower their initiatives further with greater access to data-science and analytical resources....

Why Marketing Automation is a critical enabler for Digital Transformation. When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organisations have made little progress in business maturity or adoption level. This is because digital transformation is much more than merely buying IT tools and h...

5 Demand Generation Trends For More Customers. Does the term inbound-omnichannel-lead-collaborative-content-strategy scare you? In marketing, there are so many buzzwords, trends, tactics and concepts that it’s easy to get swept away by definitions. Sometimes, these words are even used inter-changeably adding more and more confusion to the concept. Demand generation is one of those terms. There is so much confusion surrounding such a powerful concept that marketers often miss out...

May the force of change be with you – leveraging change management to successfully adopt marketing automation. Just over 75% of marketing automation projects don’t achieve the desired business outcome. That’s a pretty damning statistic right? The reason behind it is simple: companies often assume that by integrating an all-singing-all-dancing marketing automation tool that their job is done. However, modern marketing success incorporates more than technology, it requires new...

10 key points to consider when transforming your customer experience. Enzo Ferrari once said “I don’t sell cars, I sell engines. I throw the car in for free since something has to hold the engine.” Enzo was a man clearly passionate about his core technology! Let’s imagine though that we took one of Enzo’s glorious engines and placed it in an old, dilapidated car one sharp turn from the scrap heap. What would happen? The vibrations alone would cause the wheels to fall off, and the beau...