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Helping NAF save time, to focus on the NEW!

Helping NAF save time,
to focus on the NEW!

September 6, 2018 - Intelligence

The Norwegian Automobile Association (NAF) is Norway’s largest membership organisation with over 500,000 members and 250,000 customers. NAF’s ongoing campaigns aim to recruit and retain members and customers, as well as promote their products and services. This responsibility rests with the internal CRM team however, managing growing business demands became time-consuming, especially using non-integrated, disparate systems. The team reached their limit and a bottle neck formed.

They needed a platform that could support their vision, deliver valuable insights and help them realise their ambition to deliver personalised customer journeys across channels. Furthermore, it should simplify segmentation, be easily automated via integrated tools and help plan and manage customer activities.

"We've increased sales of family membership by 130% while furthermore, reducing time spent managing the campaign from 12 hours to 10 minutes per month”
– Trine-Lise Olsson, CRM Manager NAF


Want to discover more benefits of NAF's journey?

Download case study

Or read the Norwegian version.

Marte Stenbro

Marketing Consultant

Thank you for reaching out to us, we will be in touch.

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