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A powerful event management solution for modern marketers

A powerful event management solution for modern marketers

June 8, 2018 - Intelligence

As the world's leading and largest graduate business schools, INSEAD deliver the top rated Global MBA, ranked 2 years running by the Financial Times, and a wide variety of innovative Degree, PhD and executive education programmes. INSEAD host numerous events throughout the year to attract and engage prospective students, and alumni. However, managing events is very time consuming and INSEAD spent considerable the most of this time manually syncing and inserting registration data into various systems.

They needed an integrated solution to save time and help focus marketing efforts on building the full customer event experience, basically this:

  • Digital attendance registration & 100% data capture
  • Automatic data synchronisation via integrated systems
  • Management of bookings for sessions, with timeslots.

INSEAD’s event management challenges were not entirely unique and Engagement Factory’s Event Manager Oracle Eloqua plug-in, with supporting mobile app, was the perfect fit!

The software’s powerful features help setup and manage multiple events, while seamlessly integrating with the backend registration manager and cloud database. The app scans QR codes on entrance tickets, and automatically transfers real- time data to the CRM and Oracle Eloqua platform.

Leveraging Event Manager ensures optimal use of technology, avoiding the need to change systems. Furthermore, the integration with Oracle Eloqua enables marketing teams to run highly targeted campaigns, attracting additional registrations, and further nurturing their prospects.


The implementation of Event Manager has made our marketing much more efficient. Now the team put a dedicated focus on developing engaging campaigns instead of spending efforts on manually updating data across platforms. Definitely a time-saver for both Marketing and our IT department.
- Thomas Gotfryd | Marketing Operations Specialist, INSEAD


INSEAD have now discovered the benefits and convenience, of a single, complete and seamlessly integrated, Engagement Factory Event Manager Solution. Download the full INSEAD case study to learn more.

Download case study

Steven Kent

Senior Campaign Consultant at Engagement Factory

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