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Engagement Factory acquires Leadteq

How Modern Marketing
can benefit your business

June 23, 2017 - Insights

With the never-ending quest for businesses to grow their sales and profitability, most senior execs and marketing teams are on the lookout for the latest opportunity to deliver more, often with less. So, what is modern marketing all about and how can it help you? Today's fast-paced society generates a hectic lifestyle, however if you could press the pause button for a moment you'll notice that the world we live in is evolving rapidly. Technology is one of the key factors driving this!

The times, they are changing!

20 years ago, if you were thinking about buying a product for yourself or your business, there weren't too many places you could go to quickly access information. Back then, influencing the decisions to buy required using a small number of TV channels, some outdoor advertising and word of mouth. Today most people carry around a smart phone, and the internet has grown to provide a huge wealth of information at the touch of a button, or a call out to Siri, Alexa or Google home.

Data, Data everywhere, but not a drop of insight!

So, why does this change matter to you and your marketing team? Well, it means the buying process has changed dramatically, and as a result the role of the marketing team has changed too. Sales need your help, even if they don’t want to admit it! The old ways of spending your marketing budget are no longer as effective as they were, and Marketing technology is now making the possibility of 1 to 1 communications - at scale, a reality.

“Only customer-obsessed marketers, who adapt to consumers’ changing behaviours in real time, will succeed.” - Forrester Research

So, what is Modern Marketing all about?

At its roots, Modern Marketing is all about customer obsession - understanding your buyer in huge depth. Consequently, you can use this insight to create content that answers their questions, and place it in the locations they are looking for when they need it. Basically, you serve it up using marketing technology which enables you to deliver the right message, to the right person, at the right time and via the right channel. Finally, maybe you have heard the term before but if not, let me introduce you to: Marketing Automation.

Our latest Whitepaper presents modern marketing in action, and some useful tips on how to prepare a case for Marketing Automation!

Download whitepaper

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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