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Engagement Factory acquires Leadteq

Engagement Factory
acquires Leadteq

June 27, 2017 - News

Engagement Factory announces the acquisition of Leadteq, a leading implementation partner of the Oracle Eloqua marketing automation platform. This new alliance enables Engagement Factory to extend Modern Marketing transformation into the Scandinavian region, and to further strengthen Engagement Factory with a team of professionals from the Nordics.

Björn Sperling and Jos Caelers

Founded in 2012 with headquarters in Stockholm, Leadteq successfully implemented marketing automation solutions for numerous, leading B2B and B2C companies. Leadteq brings a wealth of knowledge and expertise in digital marketing, and an established customer base in the Nordic Countries, and Baltic States. United by a common vision and business culture, this acquisition positions Engagement Factory as a forerunner in the customer experience arena, enhancing the company’s future growth and performance.

“As Engagement Factory welcomes us into their Modern Marketing family, we believe that our diverse skills and expertise in digital marketing will greatly contribute towards the growth and delivery of their service offerings, to both existing and new customers, in the Scandinavian market.”
- Björn Sperling, Partner and Senior marketing consultant, Leadteq

Recently selected as one of only four strategic alliance partners for Oracle’s Marketing Cloud in EMEA, Engagement Factory’s Leadteq acquisition forms part of the company’s ongoing advancement and expansion. Enhancing global footprint from start-up headquarters in Netherlands, our clients can now receive complete in-house digital marketing support across Europe, the UK, South Africa and the Middle East. Together with the opening of the new offices in Cape Town, South Africa, the business is now well placed to deliver and support this unique offering to a growing, international customer base.

Just last year, Engagement Factory’s portfolio grew to 43 global brands, managing over 800 successful campaigns, across 55 markets. Before the merge, Engagement Factory and Leadteq teams successfully collaborated on numerous projects for both publishing and automotive companies, involving a spectrum of core customer experience (CX) services. Consequently, this facilitated the establishment of an effective and positive synergy between both teams and will help to ensure the new transition runs smoothly.

“Combining Leadteq resources with the solid team we have already built at Engagement Factory, makes us stronger and better-equipped to support our clients across the entire customer experience domain. Our goal is challenging but simple: partner with the most innovative companies to become the leading agency for customer experience delivery in Europe, South Africa and the Middle East. We want customers to recognise us as the company that provides their marketing and sales teams with the most added value.”
- Jos Caelers, Founder and CEO, Engagement Factory

About Engagement Factory

Engagement Factory is one of only 4 strategic alliance gold partners for Oracle’s Marketing Cloud. With over 50 trained, customer experience consultants across the globe we enable our clients to better understand consumers and customers, to seamlessly match “relevant and timely” content to their needs, and to optimize the management of profitable, long-term customer relationships. Working at Engagement Factory means you are constantly challenged to perform at your peak and to continuously develop yourself. However, it’s also a place where you have fun and you are rewarded for growing the company.

About Leadteq

Leadteq, headquarters in Stockholm, is the leading provider of Oracle Eloqua in Scandinavia. With its team of professionals supporting customers across the Nordics Counties, Leadteq delivers Inbound Marketing, Content Marketing and Social Media Marketing as core services for the platform that grows customer relationships, improves brand experience and generates leads.


Engagement Factory
Jos Caelers
Founder & CEO
+31 40 287 0029

Björn Sperling
+46 735303310

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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