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May 8, 2017 - Opinion

We recently attended the Oracle Modern Marketing Experience, in Las Vegas, USA, for the first time.

The event kicked off for partners on Monday with the Partner Advisory council. In this council, the top 20 OMC partners from across the globe get together and discuss with Oracle their vision and the way we work together. The highlight of the day was a private session for the top 6 OMC partners with Mark Hurd, EO of Oracle.

Following tradition, the second day of the event delivers training sessions on the OMC products and the highly anticipated, keynote. Delivering this year’s keynote was Mark Hurd and Robert Swan O.B.E., of Project 2041. Robert is the first person in the world to walk to both poles and his story shared the journey to this amazing achievement. Such an inspiration!

A keynote from Laura Ipsen

VP OMC, looked at the progress of engagement through the decades. Started during the Mad Man age in the 60’s with 1 to many advertisements, then transformed into 1 to 1 with the advances in Marketing technology. Today, through the support of adaptive intelligence, we are evolving towards the 1 to you.

An exciting third day of the conference unveiled the future of OMC products. New, long awaited features were finally announced, like the responsive email editor and the Sales tools for Outlook. We also had a sneaky peek at future products, such as Cross channel orchestration, which includes mobile, and the content sharing portal. The most exciting new products are the adaptive cloud solutions, which place Oracle firmly ahead of the competition.

From a partner perspective, the conference was very insightful, with lots of great sessions, valuable meetings and useful tips.


The most important take-a-ways of this conference are:

  • Adaptive intelligence is at our doorstep, and Oracle is on top of it
  • OMC is integrating further with each application having the same UI
  • Maxymiser is a killer application for web personalization, especially with Oracle Eloqua
  • Finally, sales tools like Profiler and Engage have arrived in Outlook to start Sales enablement
  • The content portal release enabling sales reps to do social sharing
  • Orchestration functionality released within Responsys. I’m proud to say that our own Mobile Engagement Platform delivers all of this for Oracle Eloqua
  • We are one of the top OMC partners, invited to the partner advisory council and talks with Mark Hurd, CEO of Oracle.

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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