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Balance inform inspire and Buy

Balance inform, inspire and Buy

July 22, 2016 - Insights

Using Eloqua in combination with the Psychology of Persuasion is a theme we are passionate about. On June 30 Andre Kuijpers, one of our Senior Consultants gave a masterclass on applying this to the strategy of attracting and motivating users to leave personal details, changing them from unknowns to known visitors. Using an example of the Ricoh NL strategy, he showcased why the website is a very important tool, used as a product/service catalogue, but why it is also important to have a low branded content platform for storytelling next to it.


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Andre Kuijpers

Senior Marketing Consultant at Engagement Factory

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