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Unique middleware integration

Integrated solutions for
Modern Marketing Success

June 23, 2016 - news

Engagement Factory today announced the delivery of a rather unique middleware integration system to the Vacalians Group, a leading European campsite and mobile-home operator.

Vacalians Group SAS, formerly known as Financière du Grand Pavoi, was founded in 2005 and is based in Sète, France. Through its Tohapi and Canvas brands, Vacalians offers approximately 300 campsites destinations in Europe, including France, Spain and Italy.

The Vacalians solution required a seamless integration between their Oracle Eloqua marketing automation system, the Oracle Sales Cloud (OSC), their booking reservation system, Résalys, and various online digital website assets and landing pages.

Integrating a leading Modern Marketing Platform, like Oracle Eloqua, with the Oracle Sales Cloud helps companies deliver exceptional customer experiences. To embrace the full potential of a truly integrated marketing automation solution, a connection with other vital business systems is highly recommended.

Engagement Factory is an integration specialist, and has successfully linked up Eloqua with multiple, complex, third-party platforms. Whether it is a top of the range life-sciences system like Veeva, a web-based voucher or event management system, or even a suite of mobile apps, they can design customised solutions tailor-made to meet very unique business goals.

About Vacalians Group
Founded in 2005 and headquartered in Sète (France), Vacalians is a major European campsite and mobile-home operator with consolidated revenues in excess of €140m. The Group operates 24,300 pitches, of which 17,500 are equipped with mobile-homes, on over 300 sites located mainly in France, Italy and Spain. In December 2014, the company strengthened its European position with the acquisition of Canvas Holidays, a significant player in the outdoor accommodation market in the UK and the Netherlands. Visit their website

About Engagement Factory
Engagement Factory is the largest Oracle Eloqua partner in EMEA with over 35 trained Eloqua consultants dedicated to helping customers to be successful with Modern Marketing. Our approach to enabling organisations to realise the potential of marketing automation is to offer the full mix of technical expertise, digital marketing, project management, creative design and content marketing skills. Engagement Factory’s main objectives are to help their customers to improve and consolidate their content and lead management, create valuable campaigns with compelling stories and optimise their demand generation to drive measurable revenue performance. Visit our website

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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