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Engagement Factory Achieves Oracle Marketing Cloud Specialization

Engagement Factory Achieves Oracle Marketing Cloud Specialization

June 8, 2016 - News

Eindhoven, June 8 2016 – Engagement Factory, a Gold level member of Oracle PartnerNetwork (OPN), today announced that it has achieved OPN Specialization in Oracle Marketing Cloud. Oracle formally recognizes partners that have invested time and resources in developing significant expertise in Oracle Marketing Cloud through Specialized partner status, a designation demonstrated through an assessment of the partner’s level of expertise and business success in a specific area.

Companies that have achieved specialization have certified skills and competency achievements across all areas of the platform and are recognized by Oracle for their in-depth product and industry knowledge and proven value-add for customers. Clients can feel confident working with an Oracle Marketing Cloud Specialized Partner to help them achieve their marketing transformation goals.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

According to Mark Emmett, Head of Consultancy at Engagement Factory, businesses looking to improve their marketing effectiveness should seek-out partners with a proven track record, that can really help to streamline operations and grow revenue. Customers prefer to engage those partners with validated expertise in Oracle Cloud Services. OPN Cloud specializations offer partners the opportunity to showcase expertise, skills and investment in the Oracle Cloud.

To achieve OPN Specialized status, partners must meet a stringent set of product-specific competency and business requirements that are based on the needs and priorities of the customer and partner community. By achieving a specialized distinction, Engagement Factory has been recognized by Oracle for its expertise in delivering services specifically around Oracle Marketing Cloud through competency development, business results, expertise and proven success.

Specialization can provide customers with confidence that a partner is qualified in the defined product or industry area and able to successfully develop, architect and implement specific solutions.

"We are very proud of this achievement as this is our first specialization since becoming a Gold level OPN member,” said Jos Caelers, CEO and Founder of Engagement Factory. "As an industry expert in modern marketing and with several awards already won by our team, our track record with our clients demonstrates that we have the in-depth skills they require. This specialization demonstrates that we are closely aligned with Oracle to help deliver the specific value that our customers demand."

About Engagement Factory
Engagement Factory is one of the largest Oracle Marketing Cloud technology partners in EMEA. With over 35 trained consultants using Oracle Eloqua, Responsys and Bluekai, we are dedicated to helping customers to be successful with Modern Marketing. Our approach to enabling organisations to realise the potential of marketing automation is to offer the full mix of technical expertise, digital marketing, project management, creative design and content marketing skills. Engagement Factory’s main objectives are to help their customers to improve and consolidate their content and lead management, create valuable campaigns with compelling stories and optimise their demand generation to drive measurable revenue performance.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:

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Jos Caelers

Director at Engagement Factory

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