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Campaign Strategy

September 8, 2015 - Intelligence

Which campaign type fits your goal? - A large number of businesses struggle when it comes to choosing the right campaign type to reach a particular audience and achieve pre-defined goals. Therefore, the campaign type should be carefully chosen to match the scenario you are faced. To enable you to make a more informed decision we have created an overview of 5 different campaign types that will help you choose the right campaign for your goals.


The main objective of this campaign is to welcome new subscribers/prospects. When using this type of campaign it is best practice to start with an introduction to your organisation. For example:

  • Introduce your brand
  • Reiterate the benefits of the subscription
  • Present all your communication channels
  • Identify channel and content preferences
  • Create expectation and develop dialogue


The objective here is to educate your audience and to engage with thought provoking content. You may even uncover needs that they were unaware of, until now. Aim to accomplish the following:

  • Introduce your brand
  • Create rapport with your prospects
  • Pique their interest
  • Present thought leadership in your areas of expertise
  • Discuss how your value proposition can address their needs


This campaign is used for events, which require a large amount of communication and organisation. You have probably already experienced first hand how much time it can take to invite contacts, send them reminders, manage confirmations and handle last minute cancellations. Modern Marketing techniques can dramatically reduce this workload. Campaign objectives include:

  • Promotion: purpose of the event
  • Event date, location and time/schedule
  • Invites, early bird discounts, reminders
  • Bio and topics of proposed speakers
  • Logistics information


The objective of a why us campaign is to map your solution to your customer’s needs. When used correctly, this content will help you convert marketing spend into revenue generation! Why? This campaign gives you the opportunity to:

  • Differentiate your brand from the others
  • Present your value proposition
  • Explain why your solution meets their requirements best
  • Be recommended by others through case studies and testimonials


The on-boarding campaign is designed to welcome your new customers. This campaign gives you the opportunity to:

  • Thank them for selecting you as their partner
  • Set expectations for the next stage of engagement

Do you want to know more about Engagement Factory and how we help Modern Marketers?

Reach out to us

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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