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This whitepaper is for you

Eloqua Grande Guide to
Sales Enablement

March 9, 2014 - Intelligence

This whitepaper is for every company that invests a great deal of money in sales, and is therefore keen to increase productivity and generate best results from the sales team.

The handshake approach between marketing and sales

Alignment between marketing and sales, often referred to as the “handshake approach”, ensures that your entire infrastructure is being used to the benefit of the business. Data requirements and system setup are the foundation for such a solid sales and marketing alignment.

According to an investigation conducted by Aberdeen Research - companies that are best-in-class at aligning marketing and sales, experience an average of 20% growth in revenue. This is compared to a 4% decline at companies who don’t.

The collaboration between sales and marketing starts with the definition of a lead, and evolves into aligning marketing and sales goals.

Download Eloqua’s Grande Guide To Sales Enablement to ensure best practices and to align your sales force!

Download the whitepaper

Jos Caelers

Director at Engagement Factory

Thank you for reaching out to us, we will be in touch.

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